Google is penalizing websites that aren’t mobile friendly. If you’re site isn’t mobile friendly, you may never show up in a Google search done on a mobile device again.
That’s pretty much the situation in a nutshell. Oh – and they say this change will have “significant” impact. The last time they said a change would have significant impact, entire business were wiped off the search results. (This is why SEO pros cringe and surface facial tics when they hear the words Panda or Penguin – code names for those algorhythm changes.)
As a small business owner or solopreneur, you NEED to address this situation with your website. Now. Even if you don’t get a ton of mobile traffic right now (here’s how to check that in Google Analytics), I predict that this is just Google’s first move toward a 100% mobile friendly web.
Hey, you can’t blame Google. We’re the ones who are married to our phones and tablets. Google is just trying to keep up with us.
How do I know if my website is mobile friendly?
To see if your website is mobile friendly, use the Google Mobile Friendly testing tool. Just type your website URL in and click Analyze. Google will display your results in just a few minutes. Here’s the before and after results of the website I was working on while writing this post.
Red means you have problem, green means you’re good. If you don’t pass the Google Mobile-Friendly Test, here’s what to do next.
How Do I Make WordPress Mobile Friendly?
You’re a business owner, not a website designer and you need an easy way to make your website mobile friendly. My best recommendation is to upgrade your theme to one that is responsive. A responsive theme detects the screen size of the visitor’s device and automatically arranges the webpage to fit the screen. But if you don’t have the skill, time, or money to change your theme right now, there is an easy to use WordPress mobile plugin that might do the trick for you.
My New Favorite WordPress Mobile Plugin: WPTouch
One of my clients, a professional group for Mompreneurs called Vend Raleigh, needed a mobile friendly website, but didn’t have the time to deal with a complete theme overhaul. I installed the WP Touch free plugin and within ten minutes they passed the Google Mobile Friendly Test with flying colors!
The WPTouch Mobile Plugin has both a free and paid version. The free version does the job very well, and the free mobile theme is one of the best I’ve seen.
Before you install any plugin, be sure to make a fresh backup of your website in case things go wrong. Because trust me, things will go wrong when you least expect it!
Once you install the plugin, you can tweak the theme settings, upload your logo and you’re ready. There are some additional features, but that’s the basics.
After you’ve implemented the plugin, check your site on several mobile devices to be sure you like what you see. And lastly, run the site back through the Google Mobile Friendly testing tool to be sure that it passes the test.
Voila! Your website is mobile friendly. Give it try and let me know if the comments if this works for your website.