WordPress SEO by Yoast is by far my preferred SEO Plugin. The Wikipedia definition of Search Engine Optimization (aka SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. However, now that SEO is becoming a common term used by those outside of the industry, many people also use the term SEO when talking about making a website findable in social media, within site search, and just about any other method that drives organic traffic to a website.
WordPress SEO by Yoast earns top billing at WP Plugin Coach because the plugin goes beyond optimizing on-page SEO. It also has settings for optimizing social platform posting, and the interface itself not only helps you to create proper SEO for your pages and posts – it teaches you SEO principles in the process. And — learning is key here at WP Plugin Coach.
The most popular feature of the WordPress SEO Plugin is the analysis tool that looks at your SEO and gives you a red , yellow, or green light to tell you how well you’ve applied the principles of SEO for your particular keyword. It also gives you suggestions for how you can make your SEO better. The General tab helps you with the most important aspects of on-page SEO such as including keywords in the most important places and specifying page title and description.
The Page Analysis tab helps you to tweak the content of your pages and posts to place focus on the keyword(s) you chose for that page. And the Social tab allows you to control the Facebook image and descriptions for both Facebook and G+.
This plugin does other behind the scenes things to help your website get found. It creates XML sitemaps and keeps them up to date for you. It also gives you more global control over your permalink structure and page titles.
Everything I’ve discussed in this review is a part of the free version of WordPress SEO plugin. There is also a paid version with even more features. This is one plugin that I definitely recommend giving a try.
Name: WordPress SEO
Purpose: SEO your pages and posts
Versions: Free or Paid
WordPress.org Page: http://wordpress.org/plugins/wordpress-seo/
Developer Page: https://yoast.com/
SEO isn’t just for the experts any more. You can get great results by learning and applying the basics of SEO youself. If you’re going to be in the Raleigh area and you’d like to spend an afternoon learning DIY SEO with the WP Plugin Coach, check our schedule for the Do It Yourself SEO for Small Business half-day in-person class.