I recently saw a free webinar for Facebook Ads that claimed “The SHOCKING truth about SEO (Hint: It’s a waste of time!)”. “WHAT???” Was my first reaction. Being that I teach SEO and have had landed huge clients from across the continent using it, I thought that was a pretty bold statement. But then I started thinking… Facebook Ads or SEO? Which one is … Read More
Sometimes the very thing that makes me so passionate about WordPress is the very thing that has me pulling out my hair and wanting to kick my laptop to Timbuktu. Such was the case when I spent 8 HOURS yesterday trying to find a low cost OptimizePress affiliate plugin that works for me. There are thousands of awesome developers who are out there creating … Read More
How long should a blog post be? Ask me this question and you’ll see my face squinch up. That’s because I’m about to give a reply that nobody likes to hear. “It depends…” Sorry guys, there is no exact magic number for blog post length. That’s going to depend on your topic, your site format, your audience, and your writing style. However, I can … Read More
In my experience, SEO can be difficult or intimidating because it’s not a tangible, visual thing. You know that you have to do specific things on each post, optimize each image, etc. But it’s a little bit like those team building games where you have to follow directions blindfolded. Did you catch every Alt field on every image? Did you stay within the characters … Read More
What is the difference between your blog posts and a profile for an online dating service? Not much. That reads like a really bad joke, I know. But these are the thoughts that pop into my head at 3am when watching commercials for sites like Farmers Only Dating dot com. What does a farmer say in their profile that will make a person (aka … Read More
For the past 11 years, the WordPress community has eagerly awaited the “State of the Word” address from WordPress creator Matt Mullenweg. It’s great to review the recent milestones and hear about the future direction of WordPress. State of the Word 2014 happened in October, but many people who use WordPress for their website vs developing for WordPress don’t know about it. So I’ve … Read More