If you’re a blogger or business owner using SEO to bring more traffic to your website, you might be a bit frustrated with how quickly the tactics can change. This in-depth study put out this month from Backlinko clears up some of the questions about what works now, in 2016. As you look through these results please remember, Google doesn’t give away the details … Read More
The Yoast SEO plugin had a major update in November. A lot of things changed and I’m getting tons of emails with the same question, “Where the #$@&%*! did my Yoast Meta Description field go?” I made this short video to give you the answer.
Google is penalizing websites that aren’t mobile friendly. If you’re site isn’t mobile friendly, you may never show up in a Google search done on a mobile device again. That’s pretty much the situation in a nutshell. Oh – and they say this change will have “significant” impact. The last time they said a change would have significant impact, entire business were wiped off … Read More
I recently saw a free webinar for Facebook Ads that claimed “The SHOCKING truth about SEO (Hint: It’s a waste of time!)”. “WHAT???” Was my first reaction. Being that I teach SEO and have had landed huge clients from across the continent using it, I thought that was a pretty bold statement. But then I started thinking… Facebook Ads or SEO? Which one is … Read More
In my experience, SEO can be difficult or intimidating because it’s not a tangible, visual thing. You know that you have to do specific things on each post, optimize each image, etc. But it’s a little bit like those team building games where you have to follow directions blindfolded. Did you catch every Alt field on every image? Did you stay within the characters … Read More
WordPress SEO by Yoast is by far my preferred SEO Plugin. The Wikipedia definition of Search Engine Optimization (aka SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. However, now that SEO is becoming a common term used by those outside of the industry, many people also use … Read More